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You're So Vain, You Probably Think This Facebook Post Is About You

How often do you change your Facebook photo—and how do you measure up against the rest of the world? Okay, this Facebook post is about you.

taking pictures of taking pictures

Let's conduct a little survey. Answer these questions about yourself.

  • How often do you change your Facebook profile picture?
  • What percentage of all the Facebook photos you've uploaded are profile pictures?
  • How many Facebook profile pictures do you have, total?

Pixable, the social photo experts, have just established themselves as the leading scientists of photo-related Facebook vanity. Their Director of Analytics extracted some data from the vast quanitites of photos that pass through their warehouse, and they put together a (not-so-beautiful) infographic summing up some of the more interesting tidbits.

The abstract to this study would read something like this: People on Facebook are vain. Sometimes science only needs to restate the obvious, with data.

You're on Facebook, too, after all. How did you measure up?

Pixable Facebook infographic

[Image: Flickr user tensafefrogs]

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Read More: Most Innovative Companies 2011: Facebook

Add New Comment


  • E H

    Doesn't it matter that Pixable's user base consists of people who are more interested in social photos to begin with? I doubt that the profile picture data from their user base represents the average Facebook user. 

    Please look more critically at your sources Fast Company. It makes me sad when you don't.

  • Aviva

    I'd imagine part of the reason that frequency of changed profile pics increases each year is due to how many places from which we can upload a pic now (cell/smart phone mobile uploads, cross social networks uploading, etc.).

  • Loren Appin

     We'll be doing some interesting studies looking at the content of photos soon too, so stay in touch! :)

    Loren Appin
    Director of Marketing

  • Nick Faber

    I would have liked to see a stat on how many people use photos of their babies (or pets!) as profile pics. What does that say about them? "I'm not vain, but isn't my baby the cutest ever!?"