6 Surprising New Findings About Social Media, Email And IT Usage

Recent studies have exposed some surprising findings about the use of social media, email, and enterprise IT products. The studies found that:

· Facebook use lowers GPA — In a study at a large Midwestern university, Facebook users reported lower grade point averages (GPAs) and spent fewer hours a week studying than non-users. Researchers Paul Kirschner and Aryn Karpinkski followed 219 students for 2 academic quarters and correlated Facebook usage to grade point performance. The results were published in Computers in Human Behavior in a paper entitled, "Facebook and Academic Performance."

· Twitter use fosters real social connection — Extended Twitter use increases a person's gratification of the need to be connected with other users. Researcher Gina Masullo Chen studied 317 Twitters and concludes that Twitter is "not just virtual noise of people talking at each other, but that it is a medium that people actively seek out to gratify a need to connect with other." The study was recently published in  Computers in Human Behavior, in a paper entitled, "Tweet This: A Uses and Gratifications Perspective on How Active Twitter Use Gratifies a Need to Connect with Others."

· Email remains king — here are some key findings:

o According to the Pew Internet Report, email remains the number one online activity, with 94% of online people using email.

o Radicati Research reports that corporate end users send and receive an average of 110 email messages per day.

o At work, enterprise users prefer email over alternatives. Researcher Michal Laclavik and associates recently reported in the journal, Computing and Informatics, that "in spite of rapid advances in multimedia and interactive technologies, enterprise users prefer to battle with email spam and overload rather than lose the benefits of communicating, collaborating and solving business tasks over email." Users are adopting new strategies for analyzing and extracting information rather than abandoning email. The findings were published in a paper entitled, "Email Analysis and Information Extraction for Enterprise Benefit."

· "Older workers react more positively to implementation of IT initiatives than their younger counterparts, contradicting conventional beliefs that older adults resist IT innovation." Researcher Tracey E. Rizzuto, studied 286 enterprise users of a new IT system (SAP Procurement) and measured satisfaction. Results were recently published in Computers in Human Behavior in a study entitled, "Age and Technology Innovation in the Workplace: Does Work Context Matter?"

 

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1 Comments

  • David Kaiser, PhD

    FB, no surprise

    Twitter, definitely a surprise

    Email, no surprises about is use, especially in the corporate world.

    IT initiatives, a bit of surprise, but I suppose it could be that older workers have been subject to new IT initiatives for years, where younger workers have been learning out of choice and don't like having stuff thrust upon them. Just peculation, no proof.

    David Kaiser

    Time Management Coach to Authentic Leaders

    www.DarkMatterConsulting.com