Twitter TV Hashtag Tips From Twitter's Own Expert

BY Gregory Ferenstein | 04-15-2011 | 2:18 AM

Twitter's director of media partnerships, Chloe Sladden, discusses expert hashtag tips for TV shows

At the 2011 NAB Show this week, Twitter's director of media partnerships, Chloe Sladden -- the subject of our November cover story about Twitter TV -- discusses two quick, brilliant examples of how to engage TV audiences with a hashtag.

The first strategy is the "canonical hashtag": using actual show names. For Sunny in Philadelphia, the hashtag is #SunnyFX. This facilitates an ongoing discussion and alerts viewers when the show is on.

The second is "Mad-lib": choosing a different hashtag each show with a call to action in hopes of achieving a trending topic. For 106 & Park on BET, they might use #neverthat to answer the question "what would you never do?"