PROUD SPONSOR OF MOMS
Two tear-wrenching Olympic TV spots were at the heart of P&G's first-ever corporate campaign. P&G also helped 250 Team U.S.A. moms attend the Games and set up a site for shout-outs to mothers.
YOUR MOM HATES DEAD SPACE 2
"Moms are gamers, too, and, yes, we even play violent horror games," one online mom fumed, in reaction to EA Games' viral campaign in which real mothers cringe at Dead Space 2's footage.
A version of this article appeared in the April 2011 issue of Fast Company magazine.