Fast Company

Augmented Reality May Be the iPad 2's Secret Killer App

iPad AR

The iPad 2 is getting all sorts of praise, but something interesting is emerging: Are its light weight, large screen and twin cameras perfectly positioned to make the iPad an Augmented Reality giant?

Augmented Reality apps have slowly proliferated on smartphones, bringing a novelty and genuine usefulness to some data streams that are overlaid on reality through the device's rear cameras, but now there are tablet computers with rear cameras, too. Freshest, and perhaps most potent, among the list of tablets is the iPad 2, and already some AR apps have surfaced for it.

Metaio is a big name in AR on the iPhone--back in 2009 we wrote about its interesting AR experiment to "tag" the real world--and it's already been experimenting with the AR opportunities afforded by the new iPad. Check out the video of the company's early efforts below:

The potential for clever real-world ad-related AR apps is immediately evident from the video, along with rich media content hidden in AR links inside printed material like newspapers.

Back in mid-2010 a company called Personalize Media conceptualized what the iPad 2 (which, at the time, was only suspected of having cameras) would be capable of, using an imagined "reality browser":

String Labs, the London-based company behind a recent AR SDK for the iPhone, and which supplies AR tech for News Corp.'s e-newspaper The Daily, has also been experimenting with the iPad 2.

One of the counter-arguments repeatedly mounted against the progression of AR on smartphones is the need to hold a phone up in front of a user's field of vision--a tiring act that can't be kept up for long. Tablets by their very nature are heavier and thus more difficult to use in this position, although the fact one tends to use two hands to lift something as large as a tablet would certainly help. But the most convincing thinking about the use of tablets for AR is their larger screens are much better for delivering rich media content--think of how much more attractive an interactive ad is on a 10-inch screen versus a four-inch one.

Enter the iPad 2, with a 9.7-inch display, new lighter chassis that's easier to hold, and both front and rear cameras. All the tests of the iPad 2's graphics powers place them well above its peer devices--excellently placed to deliver near-real-time video processing and 3-D graphics overlays of the sort Metaio is testing out. Apple's device is also expected to pretty much seal up the tablet market at least for the next year or so, which is a big incentive for developers to concentrate their efforts on Apple's machine rather than others, and AR could easily become one of the iPad 2's killer apps. All you'd need to do to demonstrate this is hold up your own iPad and show off a clever AR app to someone new.

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6 Comments

  • Charles Armstrong

    There's an app that does this AR–style viewing very well on the iPad 2; Tour Wrist shows many famous places in a pretty visceral manner.

  • Neil G

    With a sophisticated search engine back end, AR could allow us to surf the real world the way we surf the virtual world today. Picture walking through Paris and seeing the view from the Eiffel Tower. Or point it at Notre Dame and you will be able to see not only the inside of that cathedral but also learn its history or see every other cathedral in Europe, or learn about the history of Christianity. You will be able to point it at your abdomen and learn about the digestive system, or figure out your belt size, or learn about belly button varieties or any other factoid you want. No one will need an audio guide in museums, since this will be orders of magnitude more informative. And, more importantly, it will provide customized information depending on the direction in which you which to delve.

  • Gary P Hayes

    Thanks Kit for including our prototype (personalizemedia) from mid last year. Now busy making it for real BTW there is a shorter 3 min more popular version too here - http://bit.ly/dhqSo7

    But the reason for the comment is to not overlook the locative, game potential of tablets as key consumer drivers. The ability to have localised and quest driven rich media on 7-10 inch portable, connected screens is compelling and another project we are working on is just that - video for Time Treasure http://bit.ly/fTpKAy - by the way Personalizemedia is my Media Blog, MUVEDesign is the development arm. Cheers Gary

  • Remco Vroom

    The iPad 2 will help the break through of Augmented Realtiy techniques for the consumer market but even more so for the B2B market. Mark my words ;)

  • Sarah Teichert

    AR finally coming into its own thanks to technology that makes it seamless. @Irene - I'm guessing thats a German ad speaking out against abuse.