QR codes are popular elsewhere in the world, and catching on in the U.S., but one barrier to common use is the need for a special app on a smartphone to read them. Not a problem now, as even dumbphones can do the trick.
The "Scan and Send" system comes from Scanlife, as an additional service to the barcode-reading and QR-code decoding smartphone apps the company already supplies. Now all you have to do is grab a pic of a QR code (or regular 2-D barcode) with your dumbphone's camera, and MMS it to a special number. Scanlife's computers recognize and decode the image, then SMS the details back to you as a weblink... which you can automatically open in a browser if you're using a featurephone, or email on to yourself for later perusal.
The system works via MMS in the U.S. but you can also email the codes if you're outside the country. Scanlife notes it built the system thanks to demand from a "growing number of non-smartphone users who wanted in on the fun" and estimates that even while some 20 million U.S. citizens already have 2-D barcode readers on their smartphones, the new system increases the company's reach by "35% in a single" stroke.
Though Scanlife's system works with QR codes, single-dimension UPC codes, and other 2-D codes like Datamatrix, it does confirm one thing to us: QR codes are here to stay, at least for a while. Eventually they'll probably be superseded by cheap, ubiquitous NFC-enabled stickers on products and devices which can communicate much more data than a barcode can. But while significant numbers of people still own featurephones, not even smartphones, systems like "scan and send" may well boost QR codes into the mainstream when they're used for things like loyalty point markers in your favorite coffee shop.
To read more news like this, follow Fast Company on Twitter: Click here.