Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

The Next Unreasonable Advantage in Business?

[info][url=http://scooterbraun.com/]Scooter Braun Projects[/url][/info] The credit — or blame — for plucking Justin Bieber from YouTube obscurity belongs to Scooter Braun, the latest in a long and not-always storied line of grown-ups turning young artists into pop superstars (paging Joe Jackson and Lou Pearlman). Braun was only 20 when he started promoting parties that attracted hip-hop's biggest names. Now, he scours video sites to find unknown talent for whom he builds an online fan base. So far, so great: Bieber has 8.8 million Twitter followers, and his "Baby" video is You- Tube's most-watched clip.[h2]Process[/h2][quote][/quote][h2]Inspiration[/h2][quote][/quote]

Add New Comment

0 Comments