Funky Name, Nice Product: SkunkJuice earbuds

SkunkJuice has paired a small innovation with a coherent product narrative.

I was walking the CES show floor on Saturday. It was three days in. My feet hurt a little. I had 3-D TV and Tablet overload. Apple accessories were everywhere, even though Apple holds their own show.

Then I walked by a booth that had something interesting. SkunkJuice.

SkunkJuice Earbudssharing

SkunkJuice makes a set of earbuds that can be daisy chained to share tunes with your friends. Magnetic connectors allow easy sharing with 1, 2 or 3 of your compadres. Beyond that and I’m told audio quality will be reduced, but more than 4 people would probably have a hard time communing around a single mp3 player anyway.

Before any of you say it, I will. SkunkJuice is a funky name. Others have written about that. It’s certainly memorable, which I’m sure they were going for, but that’s not why this relatively simple product caught my attention.

I have tried sharing headphones and earbuds with friends and it’s not a pretty sight. If the music makes you move the movement pulls the earbuds out. Ouch. Try walking down the street while sharing those things. Good luck.

What’s nice about them is that SkunkJuice earbuds are designed around a simple, easy to understand situation that lots of people and particularly their declared target audience, teenagers, can relate to. They are not flashy, not the kind of thing that often ends up in the design press, but the crew at SkunkJuice seem to have had a pretty good idea why they were developing their earbuds and they stuck too it.

As they say in their promotional video…” Humans by nature are social creatures who love to be in groups. We also love music.”

Check them out at SkunkJuiceEarbuds.com

David-Henry Oliver is an engineer, product design consultant, and founder of Cusp. He is focused on creating extraordinary products by introducing dynamic mechanical elements and logic into product components. The result is products with unique motion signatures that create brand awareness and better user interfaces.

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