“Recycling in the stores is only part of the solution. The major win is creating the market for our cups outside the stores.”--Jim Hanna, Starbucks' director of environmental impact. We think this is a sophisticated set build, and readers get our message instantly from viewing this photograph. In addition, we laud Starbucks' goals to figure out a sustainable solution to their one-use paper coffee cup. Shot by Geof Kern.