Photo Issue 2010: Robert Maxwell Shoots the Global Artist in a New Light

K'naan"

Strong, powerful, moody portraits of the Somali artist K'naan. Coca-Cola built a $3 million marketing campaign around him, calling on him to perform "Wavin Flag" for them at the 2010 World Cup, which became a global hit and a lesson in self-management for musicians. Check out his emotional (and catchy) music video here. Shot by Robert Maxwell. Coca Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right. Shot by Robert Maxwell.

See more of the best photos of 2010

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