Today is World AIDS day, and to show support, location service Foursquare has partnered with (RED) to create awareness for the cause.
Using Foursquare's check-in feature, interactive mapping firm Ushahidi SwiftRiver created a real-time display of the world's support using Google Maps and Twitter hashtags. Now, when users check in with #turnRED and broadcast it to Twitter, it'll deepen the color of red in your area on the (RED) map. The more check-ins, the more red the map turns, indicating the level of support around the globe.
The partnership helps create a more tangible feeling of community than other world celebrations. Earth Day, World Water Day, World Environment Day--these international festivals are just marks on the calendar to most. But with Foursquare's technology, how the world is experiencing the celebration is on full display in real-time, from time-zones and cities turning (RED) to live tweets and Facebook profile pics to the hundreds of gatherings already planned using Meetup.com--not to mention earning the Foursquare badge designed with (RED)'s aim to have the first AIDs free generation by 2015.
"With almost 5 million users worldwide, Foursquare has the power to bring visibility to important causes," said Dennis Crowley, co-founder and CEO of Foursquare. "We're honored that (RED) invited us to partner with them to help spread awareness for World AIDS Day and build a healthier future."
To learn more about the Foursquare and (RED) partnership or to view the (RED) map, head to joinred.com.