Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Can Starbucks Really Recycle Its Cups?

Starbucks cup

Starbucks has the ambitious goal of making 100 percent of its cups (one billion used each year) recyclable or reusable by 2015. We started documenting the coffee giant's quest for a better cup in a recent issue of Fast Company, but Starbucks has made some progress since then. The company announced this week that it finished a six-week pilot project demonstrating that Starbucks cups' liquid-proof interior coating isn't a roadblock to recycling.

The project, completed as part of a partnership with International Paper Company and Mississippi River Pulp, gathered up 6,000 pounds of old Starbucks cups from 170 storefronts in the Toronto area and shipped them off to the Mississippi River Pulp mill, where they were recycled into new cups.

There's a hitch, though: the Mississippi River Pulp mill is the only pulp mill in the country with the capacity to perform the recycling process that turns used Starbucks cups into high-quality fiber for new cups. In order to use the process on a larger scale, Starbucks would have to persuade other pulp mills to get on board.

The key will be convincing mills that it makes economic sense to adopt the fiber recycling process. "Our goal is to prove that there's a market value for our cup stock, and for the recycling community and paper manufacturers to see monetary value in that," Jim Hanna, Starbucks' director of environmental impact, recently explained to Fast Company.

Next up for Starbucks: testing the cup-to-cup recycling process in larger cities. And after that, expanding the process even further—hopefully by 2015.

See more of Jim Hanna at Innovation Uncensored 2011.

Ariel Schwartz can be reached on Twitter or by email.

Add New Comment


  • jamie

    What about decomposable cups? Paper mills have their own environmental waste management issues...maybe this should be considered. Really, recylcing is energy intensive and creates a lot of pollution. where does the m ississippi river run to? Allowing people to not feel guilty for maintaining a "throw-away" / "single-use" lifestyle is not the solution. I think a "bring your own re-usable cup" promotion is better use of time and resources. Reusable mugs, or just a real mug from home, keeps your coffee warm for longer, is personal (just like having your name on your trashy cup), and is a loud and clear statement similar to: "I CARE ABOUT MY HEALTH AND I CARE ABOUT THE HEALTH OF MY FRIENDS AND FAMILY AND I CARE ABOUT THE CONTINUAL INHABITATION AND BEAUTY OF PLANET EARTH."

  • Cheryl Newcomb

    Starbucks might consider a small step to encourage reuse. Start with the straw! While reusable plastic straws are one answer to eliminate single use plastics, another option would be Glass Straws! (GlassDharma) The elegance matches up with the Starbucks name and products!