Twitter by the Numbers

Just important has Twitter become for television? Here are 10 instances with facts and figures that show how powerful 140 characters can be.

EVENTS
2.3 million
Tweets during the East and West Coast broadcasts of the 2010 MTV VMAs, which also garnered 11.4 million viewers, the highest-rated VMAs since 2002 and almost double the show's nadir in 2006.

NEWS
2 million
Tweets related to the Chilean miners on October 13, 2010, the day of the rescue.

FINALES
437,613
Lost-related tweets between 2 p.m. Sunday, May 23, 2010, and 2 a.m. Monday, before, during, and after the series finale.

BACKSTAGE
51,843
Tweets mentioning Conan O'Brien (and simply, Conan) on January 12, 2010, the day that O'Brien announced he wouldn't move his NBC show to 12:05 a.m., thus kick-starting the #teamcoco phenomenon that coalesced and energized O'Brien's fan base.

SPORTS
3,283
Tweets per second following Japan's 3 — 1 victory over Denmark during the 2010 World Cup in South Africa. At the time, Twitter was seeing about 750 tweets per second on an average day.

3,085 Tweets per second at the end of game seven of the 2010 NBA championship between the Los Angeles Lakers and the Boston Celtics.

44 Percentage of all worldwide tweets about football in the minute following the New Orleans Saints' daring onside kick that helped them win Super Bowl XLIV in February 2010.

SERIES
285,800
Tweets about Glee, the most popular prime-time TV series on Twitter, on September 28, 2010, the day its Britney Spears episode aired. The show pulled in 13.5 million viewers.

23,667 Tweets about Modern Family during its season premiere. The show's writers watch live Twitter feedback as new episodes air.

159,497 Tweets mentioning CSI on September 23, 2010, thanks to an appearance by Twitter sensation Justin Bieber during the season premiere. The show usually gets about 7,500 tweets.

Data supplied by Trendrr.

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