Ad:tech

Hotel advertisers buying space on travel sites? How very quaint. These days, ad buyers aren't targeting websites; they're targeting specific web users. Popular sites employ dozens of bits of tracking technology to gather insanely detailed (albeit anonymous) consumer data, which are then bundled up and auctioned off on so-called digital exchanges. Fans at this New York techie-marketing symposium, packed with presentations such as "Get Closer With Your Customers" and "Improve Your Marketing With Data," argue that ads making use of such info are more relevant to consumers. Detractors say it's akin to electronic espionage. Us, we're just trying to figure out why we keep getting served ads for sweatpants and teeth whitening. -- BS

Wed, November 03
Sneek A Peek
Ad:tech

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