Built Strong: Measuring Livestrong's Revenue, Spending, Followers, and Reach

Livestrong is best known for its yellow wristbands — 70 million have been sold since 2004 — but there are other measures of Livestrong's power.

Revenue in 2009 Spending in 2009 Twitter Followers Reach
$27.6 million
From individuals
$30 million
(81% of expenditures)

On programs, including:
2.6 million
Lance Armstrong
260,000
Visitors to online-support resources in 2009
8,900
Calls or emails to SurvivorCare help line in 2009
$15.2 million
From cause marketing and licensing
$11 million
Education and policy
992,000
CEO Doug Ulman
19,200
Guidebooks and cancer planners given out in 2009
8
Survivors programs at cancer hospitals
$7.6 million
From merchandise sales and other sources
$10 million
Advocacy and government relations
79,000
Livestrong
90
YMCAs offering Livestrong workouts for cancer survivors
more than 1,800
Local events organized by volunteers in 2009
  $8.8 million
Grants
    170
Groups in Livestrong's Young Adult Alliance

 

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