About.me Solves Your Online Identity Disorder

The Influence Project

Admit it: You've googled yourself before. It's not narcissistic--you're just curious, right? Who knows what's out there in the wild world of the Web. Now, a new service is aiming to legitimize all your online vanities.

Called About.me, the San Francisco-based startup allows users to register for their own personal homepage, and then pulls content from around the Internet to build a single online identity. So rather than having your profile scattered across myriad social networks such as Facebook or Twitter, About.me meshes it all together into one all-inclusive Web ID.

Most significantly, About.me providers members with a personal analytics dashboard to monitor their influence online. Users can track their total activity based on, say, tweets or Flickr uploads or Facebook status updates. According to TechCrunch, there will also be analytics on the "back end to help users understand how many people see your profile, where they’re coming from and what they do on your page." And the site even provides a user's "Reach" online, though it's unclear as of yet how this number will be calculated.

Essentially, About.me is attempting to solve the age-old problem of, as Soraya Darabi put it, "multiple e-dentity disorder."

"I'm very different on Twitter than on Facebook," said Darabi, co-founder of Foodspotting and No. 53 on our list, at Fast Company's recent Most Creative People conference. "I have a professional self on LinkedIn, and a personal self on Tumblr."

All these different identities will be represented on About.me, along with some helpful analytics to track where you're influence stretches online.

For those sharing a name with someone else who is perhaps more famous, this new service finally provides a solution to misplaced Web identities. Yes, it's true, I'm not that Austin Carr.

Head to About.me to reserve your name before it's too late.

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8 Comments

  • Casey McCallister

    Stolen from flavors.me
    It's one thing to take inspiration from other people's creations, but when you don't improve on it, it's called theft.

  • tony conrad

    Hey Casey - I don't agree. Have you actually used our product (I don't see you i our database)? We differentiate in a number of important areas such as:
    1) about.me is Free (vs. $20 per year)
    2) the about.me + your name URL is logical for a personal splash page
    3) Profile stats are much richer and fully integrated @ no cost (vs $20 per year)
    4) Datastacks for Twitter, Facebook and Linked-In provide actionable insights
    5) Free artist created backgrounds available for splash page themes

  • David

    Hey Tony,

    It would be nice if you actually spoke the truth when comparing our products.

    1) Flavors.me offers a FREE product that is 10X better than your current offering.

    2) about.me is a great name (nice of you to rip us off on the .me extension as well), but who in their right mind wants to use your brand to brand themselves? Most users want a custom domain, not your branding.

    3) Profile stats are not richer, as we offer a fully baked product from GetClicky or the ability to use Google Analytics. But then again, stats don't mean anything to 90% of the users. The only people who care about stats are power users.

    4) This makes no sense. You should consider refining your pitch on the datastacks, especially considering you tap into 4 services and barely do that well. Flavors allows users to pull in service data from 25+ services, allowing the users to control what content they do/dont want.

    5) You offer "Themes". Themes are amateur hour and lead to people having profiles that look no different from the next persons. Flavors offers multiple layouts (think blueprints) which allows users to come away very unique looking profiles.

    http://flavors.me/directory

    You keep making a point of saying that your product is free. In order to keep it free, you are most likely going to slap ads on people profiles (ugly!) or sell people's data (dirty!). Considering you had no shame in ripping off our product (and a poor attempt at that) after we declined to sell Flavors.me to you a year ago, I don't see why you would have any issue selling people's emails and data.

    Apparently you don't have enough confidence in your product to let eat speak for itself, which is why the only people using/promoting it are your tech buddies. Why don't you open up your platform so that everyone can use it? Are you afraid people will realize it's simply a hack job of our most basic layout?

  • tony conrad

    Hi Austin - thanks for your great article, you nailed it.

    One small input, Tim Armstrong isn't a co-founder. He is a great supporter of us and AOL Ventures participated in our financing. We're very fortunate to have them involved and they've already done some thing to help our launch that are Founders dream. I'll be Tim's co-founder anytime but in this case, my two co-founders are Ryan Freitas and Tim Young, neither as tall as Tim but both are great guys never the less :)

    Thanks again for your kind article.

    Tony Conrad
    Co-founder, about.me