Fast Company

Intel Spills Google TV Release Date, Says It Can Coexist With Apple TV

Google TV

Intel CEO Paul Otellini sat down with the Wall Street Journal for a quick talk in which he touched on some of the more interesting projects and goings-on at the world's biggest chip company. He glanced over the aqcuisition of mobile chipmaker Infineon, noting that smartphones with Intel chips will finally see release in 2011. More interesting, and more pressing, are his comments on Google TV.

Intel is a key partner of the Google TV project, along with Sony and Logitech--I dubbed them the A-Team in a post back in March, accompanied by some of my finest Photoshop work. Otellini even noted that "there's roughly 10 million lines of code in there. Half of that comes from Intel; the other half comes from Google."

So Intel is totally invested in Google TV, and it makes sense that Otellini would be asked to comment on Google TV's chances against Apple TV. You might think he's being diplomatic when he says, "I also believe there are probably households that one will appeal to and the other won't," but I actually agree with him. The two products are fundamentally different--as I've said before, Google TV is a supplement, while Apple TV is an addition.

He specifies that the Apple TV might appeal to technophobes due to its simplicity, aping the "Mom" example I used a few months ago, while the Google TV might appeal to his son, who might want more options.

Nobody has really seen how Google TV works in the day-to-day, so it's hard to tell if he's right. While Apple TV is something familiar (after all, it can't do anything existing products like Boxee, XBMC, or Windows Media Center can't already handle), Google TV is a big new paradigm for the living room. It might take off like Android, or fail due to lack of understanding, like Google Wave. But Intel, at least, appears to be confident.

Otellini also spilled the beans on a release date, specifying "this month" (meaning September). He didn't mention in which form Google TV would first arrive--embedded inside Sony HDTVs seems likely--but even merely stating the release month is sort of surprising and sloppy. Google hasn't announced a date yet--why is the Intel CEO mouthing off about it? Hopefully Google TV doesn't succumb to the same sloppiness.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in Brooklyn (no link for that one--you'll have to do the legwork yourself).

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3 Comments

  • RoySilver

    Google/Intel/Logitech seem to hav done their homework ~ havn't noticed any gliches yet ,might be 'jumping the gun' re: reliability (a little too early to tell) ,but so far , very impressed w/ technology pushing the envelope here ~ only wish Logitech doesn't hurt the total image w/'"diVono mini keyboard remote"' (it's aesthetically pleasing to the eye ,but leaves a lot to be desired in functional capability )

    silvercloud_

  • xiaoa

    In fact , in my opinion, Apple TV just can be applied on IOS devices, i expected some new stuff brought by other system but IOS.i think the new google TV is a hope . And that the apple TV is too simplistic to runs many applications . for example, even if the users can download movies from Netflix, they can not use Vimeo; can see the pictures on Flickr, but can not see on Facebook or SmugMug;can play HD mp4. videos , can not play any other kinds of videos so that i must rely on Aneesoft video converter.
    http://www.aneesoft.com/blog/a...