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Fashion's Night Out

BY Fast Company CalendarFri Aug 27, 2010

Created to encourage spending in a sinking economy, last year's inaugural Fashion's Night Out delivered a star-studded night to shoppers -- the Olsen twins even served drinks at Barneys New York. Its success -- a 3.4% increase in that day's retail traffic nationwide and nearly 50% in Manhattan -- made its return a no-brainer. But, of course, each year has to be more fierce and fabulous than the last. To that end, 16 countries have signed on to host a 2010 Fashion's Night Out, creating a 10-day worldwide event. "If you're a globe-trotter, you could potentially hit every country," says Susan Portnoy, the event's spokesperson. "It's possible." And you thought the fashion industry was excessive. -- SS

Fri, September 10
Splurge
Fashion's Night Out

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