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200th Anniversary of Oktoberfest

BY Fast Company Calendar | 08-26-2010 | 12:31 PM

Bavaria's Crown Prince Ludwig and Princess Therese threw themselves a royal wedding party in the meadows of Munich two centuries ago, and the boozy nuptials gave birth to the yearly drinking celebration we have today. The noble couple may not have much affected political history books (Ludwig who?), but they've made a lasting impact on the German economy: A typical Oktoberfest in Munich brings in 6 million visitors and 955 million euros, spread across 104 acres of beer tents and party grounds. -- LILLIAN CUNNINGHAM

Sat, September 18
TOAST
City of Munich Oktoberfest Information

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