Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Kindle Books Outselling Hardcovers on Amazon by 43%

Leather-bound books and rich mahogany shelves may soon be as endangered as the 70's playboy who used them to impress women.  

Today, Amazon announced that sales of books for its popular Kindle reading device are far outpacing sales of hardcover books. The online retailer said that it's sold 143 Kindle e-books for every 100 hardcover books over the past three month. In the last four weeks, that figure has jumped to 180 e-books per every 100 hardcovers.

"Even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format," says Amazon founder and CEO Jeff Bezos. "[It's] astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months."

These numbers come at a good time for Amazon, whose Kindle is facing increased competition from other e-readers and widening belief that the iPad and other tablets could end its market control. Last week, analysts at Credit Suisse estimated that Amazon's share of e-book sales would fall from 90% to 35% in the next five years.

For now, however, it seems the Kindle is keeping up with its rivals. E-book sales have leaped more than 207% according to a report by the Association of American Publishers, but Amazon said today it has exceeded that growth rate, having tripled the Kindle's book sales in the first half of 2010.

Amazon's e-book market success is aided by a recent price drop of the Kindle, from $259 to $189, which Bezos said has helped spur significant sales for the device. Vast, important library and the impression that you're incredibly well-read sold separately.

Add New Comment


  • XSportSeeker

    Possible reasons:
    1- eBooks are far cheaper. To the point people can buy it thinking "I'll read someday" or "just in case I want to read";
    2- eBooks take no physical space;
    3- Tablet devices are all the hype now;

    Not saying that eBooks won't replace books ever, or that they are just a fad, but the items above explains most of those numbers.
    IMHO, books will still be around for quite a while. Also, eBooks still has some room to evolve... I still feel far more confortable reading it on paper than on a screen.

  • Thad McIlroy

    The press are such toadies for Mr. Bezos. So pathetic! Here he compares the most expensive edition of a book with the least expensive (particularly if you factor in shipping). Of course the cheaper version sells. Only two of the top ten Kindle bestsellers are available in a less expensive analog version. Meanwhile the top ten Amazon bestselling books (all formats) include only two Kindle editions, both free public domain titles. Come on Jeff: do you think we’re that stupid? Tell us the sales sales ratio of similarly-priced paperbacks to Kindle editions and if you maintain the ratio we’ll be impressed.

    Yes, these very selective numbers do "come at a good time for Amazon." Its stock is sliding because of increased competition in eBooks. Bezos and his shareholders need the media to help reverse the impression that competition is damaging the Kindle franchise.