What Women Want: The Global Marketplace Turns Female Friendly

Women control the majority of household income in the U.S., but catering to their specific desires (and thus creating a better shopping experience for both genders) is still a novel concept for some retailers. In this book, eagle-eyed retail wonk Paco Underhill muses his way through strip malls, pharmacies, and big-box electronics shops. Among his conclusions: Women like stores as they like their wine -- light, bright, and white. -- KR

Tue, July 06
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What Women Want: The Global Marketplace Turns Female Friendly

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