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Design: The Big Idea

Samsung, GE, Microsoft. Laundry detergent, bikini briefs, consumer electronics. The Industrial Designers Society of America sorts through it all in bestowing its annual International Design Excellence Awards. This year, the group allowed outsiders — us, of course — to peek behind the curtain and observe the selection process for the first time ever. Head to our new site, FastCoDesign.com, to view all 150 medalists, videos of jurors explaining their choices, and some truly dazzling design.

A version of this article appeared in the July/August 2010 issue of Fast Company magazine.

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