Stars - Big-name Apple loyalists
Ellen DeGeneres, Will Ferrell, Tony Hawk, Vanessa Hudgens, Angelina Jolie, Yo-Yo Ma, Madonna, Bill Maher, Errol Morris, Edward Norton, Gwyneth Paltrow, DJ QBert, Chris Rock, Kelly Slater, Emma Stone
Cultists - Obsessive devotees who love Apple just a bit too much
Has catalogued and sourced Jobs's presentation outfit
Video blogger, ijustine.com
Tattooed the Apple logo onto her shoulder in 2007
Documents every email he can find sent by Jobs
Launched dating site for Apple fans
Aesthetes - Artistic visionaries influenced by Apple
Two of his primary drawing tools? The iPad and iPhone
DC Comics copublisher
Comic-book artist experiments on the iPad
Fakes - Fictional Apple fans
Loves Apple gizmos, swapped iPod for his fictional son
of the ABC sitcom Modern Family
Craved an iPad for his birthday
Invested early in Apple, made a fortune
Cubs - Thinking different from an early age
Todd Lappin's daughter
Blogger gives toddler iPad. She masters it in minutes. Almost 1 million YouTube views
Lim Ding Wen
His Doodle Kids drawing app has won over thousands of fans.
Hangers-on - Apple alums who won't let go
The original Apple evangelist never lets you forget it.
Still best known as the "other Steve" — even after Dancing With the Stars
Jilted Lovers - One-time friends, but no more
Got his feelings hurt by the relentless "Mac vs. PC" ads
Booted from the board as Android encroached ever closer to the iPhone
Adoptees - Apple's new crop of leaders by acquisition
CEO, Quattro Wireless
Leading Apple's iAd mobile-advertising push
Helped build seven startups, now reportedly building Web-based iTunes
Heretics - Stirring up trouble for Apple's image machine
Stole iPhone 4 thunder with lost prototype
Bickers with Apple in court. Five recent lawsuits
Cries that Apple hurts users by blocking Flash
Wannabes - Imitating if not replicating the Apple way-
"Every entrepreneur is a Steve Jobs wannabe. I was as guilty of that as anybody."
Applying Apple's retail formula to reinvigorate Disney Stores
Wants to Apple-ize cars to juice his brand
Clingers - Apple partnerships worth their weight in cool
Nike-Plus deal put pep in his running stride.
Betting iTunes will keep 'Bucks cooler than Mickey D's
Saved Ma Bell from third-tier status — thanks iPhone!
Schadenfreuders - Would rejoice in seeing Apple fail
The iPad and iBookstore compromise Kindle's e-reader dominance.
Hopes his 4G network draws speed freaks away from iPhone
Threatened by gaming prowess of iPod Touch, iPhone, and iPad
Scribes - Writing the first draft of Apple history
The Web's most influential Apple pundit
Picked by Jobs to pen an authorized biography
aka "Fake Steve Jobs"
The court jester of Apple-achia
Suitors - Desperately seeking Steve
Wooing Apple to use its high-end chips to rebuild its brand
Casting sweet glances Apple's way since iPhone 1.0
A version of this article appeared in the July/August 2010 issue of Fast Company magazine.