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Facebook Rolls Out Insights Analytics Tools: Now You Can Tell Who "Likes" What

Facebook analytics

Announced back at the f8 conference, the Insights dashboard is a revamped set of analytics on (anonymized) user data. It's mostly targeted at app developers, publishers, and content owners who use Facebook and want to know what their audience likes so they can, you know, keep doing that.

The tools show mostly sharing data, in terms of broad demographics—which stories males of a certain age emailed, or "Liked," that kind of thing. Those demographics include gender, age, country, city, and language, and are presented in some nice pretty charts and graphs. It's a nice tool especially as Facebook encourages more app development—now devs can tell who referred their app to customers, how long customers use their software, and how to market it.

Just to briefly touch on privacy, Facebook says "this is anonymized aggregate data and does not include personally identifiable information," so try not to worry too much. You can read Facebook's brief on the launch here.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in San Francisco (no link for that one—you'll have to do the legwork yourself).

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  • kyle lacy

    I like that the features are based off demographics and not personal interest. This is the kind of information that businesses can know and need to know. This is a great step for FB there keeping privacy important while still allowing businesses or developers or whoever to know where their primary audience is.

  • Aly-Khan Satchu

    I happen to believe we have hurtled our Way at a breakneck Speed into an Information Century. That the Most Capital of all is actually Human and Intellectual Capital. That Preeminent Platforms like Facebook [Google and Twitter] are both Market Makers and Custodians of the World's Information. They occupy a unique Position. This is a Win for Facebook but the real Slam Dunk is to get ahead of the Privacy Curve instead of dithering a long way behind it. This hopefully is a Tilt in that direction.
    Aly-Khan Satchu