Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

BP Logo Gets Oily, Gruesome Redesigns Courtesy of Greenpeace Followers

Greenpeace asks you, gentle public, to redesign BP's logo to more aptly convey its dirty ways. Skulls and crossbones welcome.

BP British poison logo

 You've seen BP's green-and-yellow sunburst logo, right? Seems completely out of place now that the defining image of the company is a dark blob spreading across the Gulf. With that in mind, Greenpeace has put up the Bat-Signal for a fresh logo that better conveys the oil company's miraculous ability to ruin the world. (Along those lines, check out this fake BP PR Twitter account. Some tweets: "Negative people view the ocean as half empty of oil. We are dedicated to making it half full" and "Please do NOT take or clean any oil you find on the beach. That is the property of British Petroleum and we WILL sue you.")

BP parody logo

Greenpeace is entreating all designers, professional and otherwise, to "design a new logo that's more suitable to [BP's] dirty business," the organization writes on its Web site. The contest is actually pegged to BP's investment in oil extraction from Canadian sand pits, a process said to produce four times as much CO2 as conventional drilling, though entrants are free to find inspiration in any of BP's unseemly activities. The winning design will be featured in Greenpeace's anti-BP campaigns. Submissions will be accepted through June 28.

Entries are already trickling in. Oil stains and memento mori figure prominently.

BP parody logo


Devastated wildlife is big, too, some more graphic than others.

BP parody logo

Profanity: always popular

BP parody logo

The competition follows Greenpeace's own guerrilla foray into revamping BP's brand identity. Last week, activists scaled the corporation's London headquarters, replacing the old company flag with a newer, arguably more descriptive one.
BP activist logo

Obviously, the contest is meant to provoke and BP won't actually change its branding. But it should. All the cool kids are doing it.

loading