Fast Company

BP Logo Gets Oily, Gruesome Redesigns Courtesy of Greenpeace Followers

Greenpeace asks you, gentle public, to redesign BP's logo to more aptly convey its dirty ways. Skulls and crossbones welcome.

BP British poison logo

 You've seen BP's green-and-yellow sunburst logo, right? Seems completely out of place now that the defining image of the company is a dark blob spreading across the Gulf. With that in mind, Greenpeace has put up the Bat-Signal for a fresh logo that better conveys the oil company's miraculous ability to ruin the world. (Along those lines, check out this fake BP PR Twitter account. Some tweets: "Negative people view the ocean as half empty of oil. We are dedicated to making it half full" and "Please do NOT take or clean any oil you find on the beach. That is the property of British Petroleum and we WILL sue you.")

BP parody logo

Greenpeace is entreating all designers, professional and otherwise, to "design a new logo that's more suitable to [BP's] dirty business," the organization writes on its Web site. The contest is actually pegged to BP's investment in oil extraction from Canadian sand pits, a process said to produce four times as much CO2 as conventional drilling, though entrants are free to find inspiration in any of BP's unseemly activities. The winning design will be featured in Greenpeace's anti-BP campaigns. Submissions will be accepted through June 28.

Entries are already trickling in. Oil stains and memento mori figure prominently.

BP parody logo


Devastated wildlife is big, too, some more graphic than others.

BP parody logo

Profanity: always popular

BP parody logo

The competition follows Greenpeace's own guerrilla foray into revamping BP's brand identity. Last week, activists scaled the corporation's London headquarters, replacing the old company flag with a newer, arguably more descriptive one.
BP activist logo

Obviously, the contest is meant to provoke and BP won't actually change its branding. But it should. All the cool kids are doing it.

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5 Comments

  • Tim JohnPress

    While I agree BP needs to be held accountable for the Gulf disaster I find Greenpeace's methods heretical. When Greenpeace can claim they are oil and gas free in all of their activities they'll have earned the right to speak from an environmental bully pulpit.

    Wasting resources slandering does nothing to solve a situation that is already well known. If they invested more of their resources in creating sustainable solutions vs engaging in reactive nattering they might actually make the oil industry obsolete.

    While I appreciate Greenpeace's intentions their methods are as archaic as the oil industry they seek to change.

    Timothy JohnPress

  • Don

    How about The Best Product there is, BP Oil. How about Green peace backing off and getting a life. In stead off their terrorist efforts to destroy the evironment by instrumenting a blow-up of a station. BP has and always will be a Great Company. It is a Sad day when the real reason for everything Green Peace does is to DESTROY the economy and the core structure of the USA. Green Peace are nothing but a Bunch of Physical and Cyber THUGS.

  • Stephen Byrne

    A great idea. The brand washing of BP. And they deserve it.
    The fundamental problem with BP's rebranding and repositioning, was not so much success of the fact of bells and whistles attached to BP's repositioning (which has been well documented and we can debate how and who actually measured this) but in the company's failure to actually move from being an oil company as its core business. If it was seen as an energy company (Chevron?) with a broader portfolio of brands operating across industries and categories, then the reputation effects of the Louisiana might be mitigated but the fact that it continued to operate almost exclusively in this sector and did nothing to really communicate its activity and interests outside it is contributes to the failure of Ogilvy/Landor's rebranding. Repositioning only works if the organisation itself repositions or broadens/shrinks its business, rebranding might support this but my experience with some of the companies I've worked with is that successes have to be driven by broad systemic business and category change. Perhaps this whole crisis might actually force that.

    Stephen Byrne
    Director Strategy
    Disperse DIFFUSION

  • Tim Johnson

    It's one thing to have a disastrous accident in an industrial site like an offshore rig. It really could happen to any company. But BP's response after the fact has been the real disaster.

    We have developed an extremely simple solution that will TOTALLY contain the oil leaking into the Gulf and allow BP plenty of time to repair or cap the well. But we can't get it in front of BP! We've got two state's governors' offices working on the problem, numerous oil executives from partner companies, the press, and dozens of others with ties to BP, not to mention the efforts we've made to submit our idea through the Unified Response Command.

    Check out this article and video and if you have ANY contacts connected with this mess, get us in front of them!

    http://www.culturemap.com/news...

  • Rafael Suso

    This is a good example of the new concept of Branding as a dynamic conversational process between a Organisation and its Constituencies or Audiences.

    And also of the new role and responsibilities for corporations as social institutions.