The new version was revealed after ReadWriteWeb spotted a video Google had accidentally uploaded to YouTube, a few days ahead of the new product's debut at Google's I/O conference (this Wednesday in San Francisco). Google confirmed that the video's legit, and that the feature would indeed be unveiled at I/O, which, while obvious, is nice of them. The video:
Instead of waiting for Google to crawl a feed, then reloading, Google's Feed API will be upgraded to allow feeds to be pushed to any given Web site. That means feeds will be constantly uploaded within seconds, sort of like how push email works on a smartphone. It's a really nice feature for smaller Web sites that can't afford to hire skilled designers. We'll hear more at I/O on Wednesday (though, let's be honest: Google TV could well overshadow everything else at the conference).