CEOs Share Their Spending Dreams for National Splurge Day

Chicago writer and "eventologist" Adrienne Sioux Koopersmith may have created this fake holiday on a lark, but that hasn't stopped people — and companies — from marking it. We asked a few consumption experts for their personal wish lists.

"My favorites are contemporary-art and gallery showings. I recently splurged on Camille Rose Garcia's Twilight: Deer."
— Livia Tortella, EVP of Atlantic Records

 

"Designer clothing and accessories, such as a Louis Vuitton custom luggage set, so I could feel fabulously chic while traveling."
— Linda Heasley, CEO of the Limited

 

 

"I would love to have a ski-in, ski-out mountain chalet in Vail or Park City."
— Hugh Jones, CEO of Travelocity Global

 

 

"I want the Bugatti Veyron or the Enzo Ferrari. Those are a little out of my reach — I don't think you buy a million-dollar car unless you've got $10 million in the bank." — Ice-T, actor and rapper

 

 

"The Amazon Kindle. We gifted it to all of our employees to celebrate Amazon's acquisition of Zappos."
— Tony Hsieh, CEO of Zappos

 

 

"If I could, I would love to take a year off to travel the world."
— Jim Goldman, CEO of Godiva Chocolatier

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  • Adrienne Sioux Koopersmith

    As the Creator of National Splurge Day ©1994 and 1900+ other such Holidates (defined as Goodwill, Humanitarian, Altruistic, Educational, Recreational, Spiritual, Fun-Time & Fun-Type Holidates) that fall into 39 precise Categories which are all umbrella’d under my Literary Art Form known as:

    Eventology ®
    The Art of Event-Making
    Adrienne Sioux Koopersmith’s Campaigns For Humanity ©1990

    that I began on Wednesday, July 25, 1990 @ 9:45 PM, I am very pleased that Emilia Benton picked this Special Occasion to share with the Readers & Subscribers of FAST COMPANY.

    AN EDITORIAL CORRECTION HERE: However, deemed as ‘America’s Premier Eventologist’ by Insight Magazine of Washington, DC in August of 1997 and ‘The Premier Eventologist in The History of The World’ by The Chicago Tribune in 2001, I did not create these Holidates “on a lark’ as Ms. Benton stated but have written books, manuscripts, thesis, papers and designed art work on how to properly celebrate these Holidates as well as winning the Calendar Marketing Association’s 1997 Award for Most Creative, both national & international. Global Radio & National TV Interviews have been granted for my most popular Events that appeared in Chase’s Calendar of Events as well as being featured in many Newspapers across the USA & Canada. The Web? Been there and done that, too.

    What you may find especially interesting about National Splurge Day ©1994 (now in its 17TH Year) as of Friday, June 18, 2010 is that it was penned at the Height of the DotCom Boom with its Formula being slated for exactly 2 Months & 3 Days since Income Taxes were filed. By June 18 (a Yiddish Good Luck #), any Refund due you should have arrived @ your home. And, what better Way is there than to go out and ‘splurge on something’ you’ve had your eye on, especially with Summer occurring just 3 days later.

    Of course, our Economy or Community Think-Tank are not like it was in that other Century/Millennium, the 1900s and keeping a roof over many Americans (as well as elsewhere in the World) as well as a job and food on the table is problematic. Splurging to many is out of the question and not even a mind-set anymore. Today, Splurging takes on an entirely different Meaning, which will be explained in its entirety in my Blog, Koopersmithin ® on Friday, June 18TH at:

    http://adriennesiouxkoopersmit...

    that should be posted by 12 Noon CST sharp. If anything this year, for those of you courageous Readers who aim to SPLURGE on Friday, June 18TH, you’ll be jumpstarting the Economy – a Hero by all standards since the First NSD aired in 1994. Go for it! Your Neighborhood Shops will appreciate it for sure.

    Additionally, Tweets have been appearing about The HOLIDATE at:

    www.twitter.com/ask_koopersmit...

    since May 26TH for those wondering how I can be (so) brief.

    A CASE IN POINT: Volunteering @ a Soup Kitchen for The Homeless several times a month, I told one of the Patrons there about the Holidate to which he stated with a shrug in his voice: “Adrienne, I guess that means I’ll buy 2 bags of Ramen Noodles instead of 1.” It may sound like a sad Answer, but ‘he’ still has the Human Spark and Drive to want to enjoy and partake in something (even on a smaller scale) as elusive as Holidays (traditional & untraditional; conventional & unconventional; fleeting, yet ephemeral) as they are. His underlying message was that he proved that it’s not the Size of the Splurge that counts, but that you do participate in THE URGE TO SPLURGE, the Day which brings a lot of smiles to people’s faces as it evidently did to Livia, Linda, Hugh, Ice-T, Tony & Jim when Emilia interviewed them for:

    CEOs Share Their Spending Dreams for National Splurge Day

    Who would ever think that there’d be a Day to do this? OiA: Only in America! I wonder what I ate that AM to ever think of such an Occasion. So much for IR: Instant Recall…

    For those who have the ‘write’ thinking in mind and paraphrasing a very important & historical Quote, sometimes known as The Golden Rule:

    “Splurge onto Others as you want Others to splurge on to You.”

    That Splurge can always be written off and/or paid back at a later time!

    The perfect Way to do this is to give a Subscription of FAST COMPANY to a loved one…now that’s a Splurge that I’m sure the Editors would approve.

    For those requesting more Eventological Info; would like for me to design their very own Holidate for them, or would like to interview me in person about said Holidate(s), contact me via email at:

    askoopersmith@hotmail.com

    or

    visit my Blog & Twitter Account. It would be great to hear from you. After all, every Day is a Splurge compared to Life so long ago…

    840 Words later: Posted by:

    ASK: Adrienne Sioux Koopersmith
    Eventologist/Scriptwriter:
    SKiN: Sacred Kinship in Nature™
    How 10 Beloved Plush Toys Redefine Race ©2009
    Chicago, IL USA

    Saturday, June 12, 2010 – 3: 33 PM CST