Call it the battle of the e-Books: The war for eyeballs among Amazon, Barnes & Noble, and Apple continues — and it's creating opportunities for some enterprising accessory makers. The challenge in crafting protective covers for the Kindle, Nook, and iPad is in making sure that they don't make the owners look like dorks. Here are three top picks.
This Kindle cover looks just like a classic Moleskine notebook, complete with trademark elastic strap. Inside, a pad provides space for scribbling ideas or quotes from War and Peace. $40, amazon.com
To beef up the bottom of its cotton canvas Nook sleeve, Jack Spade dipped its cover in bright blue latex. A brass snap closure guards the top. $65, bn.com
No one needs to know you're not packing paper: The Book disguises your iPad as an old-fashioned hardcover tome. Optional custom text allows you to invent a title. $89, longlivebooks.com
A version of this article appeared in the June 2010 issue of Fast Company magazine.