Not just capitalist pigs....

The integration of Conscious Capitalism will spur long-term growth for your corporation.

The idea that an organization (government, nonprofit, business) has an obligation to act not only in its own best interests but also in those of all its stakeholders (customers, employees, suppliers, investors, society, environment) is clear to senior executives.  But deciding on the best way for your company to take action, may still be an anecdotal debate internally.  

The reason....because many are still discussing it in terms of a public relations expense vs championing it as a strategic alignment with business objectives. Try to recast the issue in terms of "and," as in "You can do X, which will increase earnings and by the way, contribute to the greater good," instead of "or," as in "You can do well or make money, but you can't do both."  You can. So many companies are doing it profitably already, and that should make the laggards regret waiting so long to get started (even more).  

If you view social responsibility and green/sustainability as an innovation challenge to drive your business, it will stimulate learning and innovation within your organization; helping to identify the right new market opportunities, helping to establish more efficient business process and helping to maintain competitiveness.

You don't have to stop being a capitalist pig as long as you add the strategic balance of consciousness. It might save you from yourself, make you more money, AND help make the world a better place.

Raphael Louis Viton is the President of MaddockDouglas.com - the Agency of Innovation for more than 25% of the Fortune 100 and board member of the Conscious Capitalism Alliance.