SEO Experts know Secret Formulas for Search Engine Ranking

Search companies like Google, Bing/Yahoo, will never voluntarily disclose how their servers determine exactly why, and how their search engine ranking systems work they way they do. The understood reason, suggested by most seo experts, is to ensure each search site has some uniqueness, and to stave off competition. SEO experts also know however that these closely guarded search engine ranking secrets are a method search companies use to prevent abuse from webmasters who would use the information as a recipe for generating search engine ranking for every keyword possible, thereby polluting the results for the everyday search engine user.

What is universally accepted or can be extrapolated about the search algorithms, by how sites are listed in the search engine ranking, is that there are several off-site and on-site factors that are universally related to why, which sites get high rankings. SEO experts use this information to achieve success, while other companies continue to fall below the fold (top ten results).  While seo experts continue to work on content, backlinks and fully optimized website pages, a new type of social search site ranking is starting to change the rules on networks like Facebook and Twitter where less complex methods for high ranking are starting to eliminate the need to compete for standard search engine ranking.

Social search sites like Twitter focus on the time of the submission, and typically provide the highest ranking to the most recent content. Facebook too which is actually a mix of standard search engine ranking methods and time-based factors, mixed into social network prominence and geographically based results will help keep the relevance of seo experts in increasing demand.

While the promise of personalized search engine ranking lists could dramatically change the nature of standard search engine rank lists on its head, the universal key to a good organic search marketing program will always focus on good, timely content that lives on properly optimized web-pages which are easy for online audiences to understand, and are readable by search engine/social network spiders.

About the Author: Clint Garwood is a search marketing and PR consultant
who provides in-depth seo keyword research reports and search
marketing presentations to agencies, business owners and corporate
marketing teams. Please visit http://www.garwoodpr.com/
for more information.