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Trigger Event Marketing Hits The Bulls Eye

BY Craig Elias | 04-17-2010 | 6:21 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Trigger Event Marketing The report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions...

You may think you're familiar with all the different kinds of marketing out there, but have you heard of "trigger" marketing?

Whether you have or not, there's a chance the technique, which relies on customer behavior, is worth a shot -- perhaps now more than ever. In fact, according to a recent report released by Aberdeen Group, leading companies who have already successfully implemented (and have seen quantifiable results from) trigger marketing, and the research firm believes that this recession is the perfect time for the average and below-average companies to invest in the approach.

Full story and a link to download the report available at http://bit.ly/6nsuNn

Call my cell phone (+1.403.874.2998) or Skype me (Craig.Elias) if you have any questions about how to make this work for your organization.

Craig