Draper Investment Company: Plista

Draper Investment Company seeks out new and innovative technology
companies that are establishing critical technology mass in new emerging
markets. The venture capital firm has recently decided to provide
funding for Berlin-based Plista, a social recommendation and
personalization platform that has created a great deal of excitement in
the technological world. Plista was recently featured at the Web 2.0
Expo Europe, where it displayed vast potential for the world of social
interaction for publishers and media companies. Plista uses
collaborative filtering to recommend content to users as they browse the
Internet.

Plista was founded in July 2008 by Dominik Matyka, Christian Laase,
and Andreas Richter, though research and development began two years
prior. The company currently employs over 30 individuals who are working
to implement the technology in several different formats. Plista is
primarily marketed toward publishers and advertisers working on the
Internet. Plista provides a highly personalized format in direct
contrast with banners and pop-ups, which are no longer effective for
reaching Internet audiences. With result-oriented marketing, Plista is
quickly becoming the essential element for preference-based media
planning in advertising. More information about Plista and what benefits
it holds for both advertisers and publishers can be found on the
company’s website - www.plista.com.