Even Laggards are Catching Up

Marketers are beginning to see more
and more mobile proposals. But even though advertisers are prepared to spend
over $3.9 billion on mobile for their business in the form of mobile web, SMS,
apps, MMS, application ads more, some players just aren’t taking the game
seriously. For those who are, it is making standing out and driving sales
through mobile that much easier.

            Maybe
it is because in some marketers minds the year of mobile was hyped to be 2007,
and when it was slow to rise they gave up on the medium as both viable and
integral in authentic marketing campaigns.

            Some
advertisers are still resistant to this digital medium. Perhaps because it
seems more complex than the digital juggernaut (aka the internet) that only in
recent years have these particular suits come to understand and count on as
part of campaign.

            But
as Churchill said, there’s nothing wrong
with change if it’s in the right direction, and it looks like those digging
in their heels against mobile are finally ready to head toward the direction of
mobile.

            Many
of the most established advertising agencies in the world are giving mobile a
second look, including M&C Saatchi, which just bought Inside Mobile, a
mobile marketing firm that will now be rebranded as M&C Saatchi Mobile.

             Ad
agencies like Saatchi have the foresight to see that if they do not embrace
mobile now, they will lose their edge and be seen as an archaic, Mad Men-type
of agency out of touch with the innovations of today.

            Then
there are the storm chasers who saw the mobile storm brewing and decided to get
in early. They are completely linked-in to the movement and have already
mastered the technology, while the others are still trying to figure out how to
get a short code.

             Ballyhoo
Mobile is a marketing firm that clients
trust, as they aren’t strangers to mobile or marketing. Ballyhoo Mobile knows
the importance of collaboration and collectivity in a campaign and is confident
in their knowledge of all things mobile. If you are ready to reap the benefits
of allowing your business to go mobile, call Ballyhoo Mobile today.