DirecTV - Why have you treated me this way?

I won't go into the full details here as I covered it in this blog post

http://www.askthewealthsquad.com/blog/the-lies-of-directv-rant-ahead/

It is a sad tail of how a company is willing to lose the good will of a past and future customer over a present refund.  

Things in life change and the services we need change in them.  I have been a loyal customer of DirecTv for 3 years.  That amounts to about $2,500 in services I have purchased from them.

Do to changes in my life I am cancelling my service.  I planned to renew when things changed back to where it made sense for me to have it.  I am rarely at my house these days and didn't see the need to spend for something that was never being used.  

Now because of a 30 minute phone call and some very inflexible rules at DirecTv I am sad to say I will not be their customer in the future.  They are willing to trade the goodwill of a customer for about $60.  Someone who has purchased over $2,500 with them.  But they turn them from being an advocate of their service to someone who is willing to spend time and energy to get the word out about some of their issues.

I want you to read the blog post found here http://www.askthewealthsquad.com/blog/the-lies-of-directv-rant-ahead/   Make a comment and tell me if you treat your customers this way.  I understand their policy.  I have accepted it since their doesn't seem to be any other choice.  But I don't have to like it.  And I don't have to let it go either.  

For those that know me, you know I am a rational reasonable guy.  I rarely ask for refunds even on products that don't live up to their name.  I thought this was a reasonable request given the circumstances but obviously DirecTV disagrees with me.

Do you have policies in place that can do damage to your brand because of how you handle refund requests?