The 50 Most Innovative Companies...on the iPad

Here are some examples of the ways our Most Innovative Companies are taking advantage of Apple's new tablet.

Facebook: Interestingly, Facebook hasn't released a dedicated iPad app yet--but "Facebook Ultimate," a Facebook iPad app with no connection to those behind Facebook, has managed to crack into the top 10 paid apps in just two days' time. It's made pretty clear that this is an unofficial app, so once Facebook does enter the fray, they'll probably knock Facebook Ultimate way down the list.

Amazon: Amazon's got two official apps in the iPad App Store: one for their essential movie-and-TV listings property, the Internet Movie Database, and one for the Kindle. Though the Kindle may not have fancy-pants page-turning animations, it does have a catalog that positively dwarfs the iBookstore--450,000 titles to Apple's mere 60,000. Plus, most of the titles still hold to Amazon's cheaper $9.99 pricing. It's surprising that Apple even let the Kindle app into the App Store--especially since it's more established and even preferable to Apple's own offering. And the IMDb app is surprisingly excellent: it's easy to navigate with fingers, and it gives access to HD movie trailers, galleries, and even local showtimes.

Netflix: Possibly the killer iPad app, Netflix's entry in the app store is one of the most exciting iPad apps ever (granted, it's only two days old, but still). Stream Netflix Instant Watch titles over Wi-Fi anywhere you take your iPad, customize your queue, and take advantage of Netflix's unbeatable library. Until that rumored Hulu app hits the App Store, Netflix is the king of iPad streaming video.

Disney: Disney wasted no time in taking advantage of the iPad. The Toy Story Read-Along app was one of the keynote apps used to demonstrate the iPad's capabilities as a next-gen book reader, and best of all, it's available for free. The follow-up, Toy Story 2 Read-Along, costs $9--but you (or your kids) might be so hooked you won't even care. The apps combine bright picture books, games, videos, movie clips, coloring pages, and even sing-along songs.

Gilt Groupe: Private fashion sales site Gilt Groupe has created just about the most gorgeous shopping system I've ever seen. It takes Gilt's already-classy black and gold aesthetic and uses the iPad's pinch-to-zoom multitouch to create an incredibly smooth and simple experience. If you weren't already inclined to blow $300 on designer sneakers, this app might help you along that path.

Twitter: Of course Twitter is popular on the iPad, but the transition from small screen to bigger screen is trickier than you'd think. Upscaling an iPhone Twitter app is a disaster--text and buttons are too big, there's tons of wasted space, and you have that pesky pixelization problem. Luckily, a handful of really solid Twitter apps designed from the ground up for the iPad have hit the app store. There's Twitterific, a gorgeous app that uses popovers to great effect; TweetDeck, similar to the desktop version, which adds multiple columns; Sociable, which adds in Flickr, Facebook, Reddit, and Digg support; and even instant messenger apps like AIM and IM+, both of which integrate your Twitter feed. And some of the really big names, notable Tweetie and Echofon, haven't even entered the game yet--Twitter on the iPad is a very big deal.

Add New Comment

14 Comments

  • George Kyaw Naing

    This just shows how important hype/buzz is.
    It also confirms that IINOVATIVE companies ARE NOT ABOVE the herd mentality. i.e. they can't be innovative in all ways. They are innovative in some aspects but DUMB/clueless in many aspects.

    george
    http://ethicminds.blogspot.com...

  • Grant MacDonald

    GETTY and HITLER is awesome on the iPad. GETTY and HITLER is being released -- as Director Cuts -- before it opens at major theaters.

    Excerpt …

    It turns out J.P. Getty may have been a Nazi;
    His family even goes back to Germany.
    With Hitler, Goring & Goebbels he did stand;
    While trying to undermine the American land!
    For paintings & artifacts he did receive
    With his oil he was able to deceive?
    Hoover & the FBI & Roosevelt they knew
    That J.P. Getty & espionage he drew!
    Many a young lad and Jew did die
    As planes dropped bombs from the sky.
    For years while Getty sat in Berlin
    He may have committed many a sin.
    The ashes and smoke from the chimneys it rose
    While old man Getty sat cozy; he chose.
    With artwork held tightly under his arm
    Still dripping in blood -- as the real owner met harm.
    Into the ovens & on meat-hooks, bullets between the eyes
    Listen very carefully you can still hear their cries!
    While the Gettys sit in England; at their estate at Wormsley
    And Gordon sings in San Francisco
    With his 727 in tow.
    The Getty museum sits atop Malibu
    While the corpses of World War 2 scream -- J.P. Getty -- We know you!

  • Grant MacDonald

    GETTY and HITLER is awesome on the iPad. GETTY and HITLER is being released -- as Director Cuts -- before it opens at major theaters.

    Excerpt …

    It turns out J.P. Getty may have been a Nazi;
    His family even goes back to Germany.
    With Hitler, Goring & Goebbels he did stand;
    While trying to undermine the American land!
    For paintings & artifacts he did receive
    With his oil he was able to deceive?
    Hoover & the FBI & Roosevelt they knew
    That J.P. Getty & espionage he drew!
    Many a young lad and Jew did die
    As planes dropped bombs from the sky.
    For years while Getty sat in Berlin
    He may have committed many a sin.
    The ashes and smoke from the chimneys it rose
    While old man Getty sat cozy; he chose.
    With artwork held tightly under his arm
    Still dripping in blood -- as the real owner met harm.
    Into the ovens & on meat-hooks, bullets between the eyes
    Listen very carefully you can still hear their cries!
    While the Gettys sit in England; at their estate at Wormsley
    And Gordon sings in San Francisco
    With his 727 in tow.
    The Getty museum sits atop Malibu
    While the corpses of World War 2 scream -- J.P. Getty -- We know you!

  • Grant MacDonald

    GETTY and HITLER is awesome on the iPad. GETTY and HITLER is being released -- as Director Cuts -- before it opens at major theaters.

    Excerpt …

    It turns out J.P. Getty may have been a Nazi;
    His family even goes back to Germany.
    With Hitler, Goring & Goebbels he did stand;
    While trying to undermine the American land!
    For paintings & artifacts he did receive
    With his oil he was able to deceive?
    Hoover & the FBI & Roosevelt they knew
    That J.P. Getty & espionage he drew!
    Many a young lad and Jew did die
    As planes dropped bombs from the sky.
    For years while Getty sat in Berlin
    He may have committed many a sin.
    The ashes and smoke from the chimneys it rose
    While old man Getty sat cozy; he chose.
    With artwork held tightly under his arm
    Still dripping in blood -- as the real owner met harm.
    Into the ovens & on meat-hooks, bullets between the eyes
    Listen very carefully you can still hear their cries!
    While the Gettys sit in England; at their estate at Wormsley
    And Gordon sings in San Francisco
    With his 727 in tow.
    The Getty museum sits atop Malibu
    While the corpses of World War 2 scream -- J.P. Getty -- We know you!

  • Justin Roff-Marsh

    I travel constantly and have a 11.1" Sony Vaio, a Kindle II and an iPhone. I looked at the iPad on the weekend and concluded the following (I haven't bought one ... yet!). The iPad absolutely excels at browsing color and multimedia content. It's *just* okay as a book reader and it'll be fine for casual computing on the fly (e.g. posting to my blog in a cafe). Because I have to limit gadgets when I travel, I'll probably need to leave the iPad at home. But when I'm home and I have the choice of devices, I think it'll get lots of use. However, it can't replace th notebook and I don't think I would ever favor it for normal reading over the Kindle. I think I'll pair the iPad with my jailbroken iPhone (tethering) and a pair of bluetooth headphones/headset.

  • Gregory Ferenstein

    @Lynne, but Apple seems to think some companies, such as Google's iphone app, replicate existing features. Why do you think this didn't apply to Kindle?

    --
    @ferenstein

  • Lynne d

    I don't think it's surprising that Apple let Kindle onto the ipad at all. Here's the thing, someone is already satisfied with having the option to buy Kindle titles, but they'd rather the iPad experience than the Kindle's. I think it's a win-win for Apple. They can potentially sell more iPads buy enabling the right partners, like Amazon and Netflix. Unlike what initially happened with iTunes tracks on the iPod, Apple is stepping up its game and realizing that people want access to their content and accounts on whichever device they prefer.

  • Jason Harper

    Too bad there's no music platforms on here yet besides iTunes. Though I guess Spotify was the only music service in your top 50. It'll be interesting to see what happens when/if streaming music lands on the iPad later this year. (my two cents on the subject: http://lockerpartner.com/2010/...

  • Dean Rodgers

    My guess is Tom doesn't have/hasn't tried the iPad yet. Once people do, they'll understand the potential and the significance. If it flies it is going to change a lot of things.

  • Tom DeSantis

    You when media companies are desperate for content, anything they can use to fill their pages or screens - when they run hyped-up, glorified ads like this for Apple. Shame.