Brilliant Idea: Kindle Can Do for Books What Last.fm Did for Music

Digital reading platforms can collect previously unheralded data about how we read books--and that could change the way we buy them.

Kindle and iPad

Zoinks, this is clever. Paul Lamere, an app developer in the online music industry and a blogger about the same, points out that one often overlooked feature of Amazon's Kindle might change the way we buy books by gathering some smart metrics.

Lamere specifically points to Whispersync, a feature that keeps track of where you are in a book and syncs that data with any other device--from an iPhone to an iPad to a computer--so that you can pick up where you left off. Here's the great idea: Armed with that data, it's only a short stop to some pretty amazing metrics, which we've never seen before for books.

Amazon could then do something for books that's a bit like what Last.fm has done for music. Here's five superb ideas out of 17 that Lamere came up with:

Most Abandoned - the books and/or authors that are most frequently left unfinished. What book is the most abandoned book of all time? (My money is on ‘A Brief History of Time’) A related metric – for any particular book where is it most frequently abandoned? (I’ve heard of dozens of people who never got past ‘The Council of Elrond’ chapter in LOTR).
Pageturner – the top books ordered by average number of words read per reading session. Does the average Harry Potter fan read more of the book in one sitting than the average Twilight fan?
Burning the midnight oil – books that keep people up late at night.
Read Speed – which books/authors/genres have the lowest word-per-minute average reading rate? Do readers of Glenn Beck read faster or slower than readers of Jon Stewart?
Most Re-read – which books are read over and over again? A related metric – which are the most re-read passages? Is it when Frodo claims the ring, or when Bella almost gets hit by a car?

You've gotta wonder at all the other metrics you could come up with: What, for example, is the most re-read page of a single book? What's the toughest chapter? For that matter, you could create beautiful visualizations of the book's actual pace---Does it start fast and end slow (likely meaning a book that gets boring as it goes along)? Or does it pick up around page 45?

Lamere sensibly suggests that these sorts of metrics could change the way we buy books--just as music discovery services such as Lala and Last.fm have changed the way we find (and maybe buy) new music: "I'd rather not turn to The New York Times Best Seller list to decide what to read. I want to see the Amazon Most Frequently Finished book list instead."

Also, it makes you realize how woefully short the marketing of books these days comes from the actual experience of reading them. I mean, couldn't a brilliant book about stem cell science be every bit as engrossing as James Patterson novel? And can't the wrong novel be every bit as tedious as a textbook? It seems that when we buy a book, we're often not looking for a specific subject or genre or theme--but a specific type of experience, whether its reading through the night or falling asleep when you read. Book marketers sort of dance around that--but some real metrics could be truly invaluable. Who knows--maybe these sorts of metrics will one day even change the way books are written and edited. Why not a focus group of readers, just like they do with movies?

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3 Comments

  • Robert Weber

    This is a brilliant idea for Amazon. They already have a far better recommendation system for books than any other book retailer in the world. This additional insight into the behavior of readers would give them even further differentiation against would-be competitors like B&N and Apple. By the way, is anyone else sick of hearing about the iPad yet?

    Whispersync is an awesome technology. I recently read the book “The Quants” while on a family vacation on my iTouch (Kindle for iPhone app) and laptop (Kindle for PC app), and I found the feature to contribute to a wonderful user experience. To be honest, I’m not planning to use my Kindle anymore. I’d rather use my laptop and a pocket device like an iTouch versus lugging around a tablet as well.

    If you are interested in app marketing, check out my personal blog at http://www.appmarketingtips.co... or my column for ClickZ. I’ll be publishing a very in-depth article on Kindle apps later this month.

  • Betsy Hilt

    I'd think the "most frequently finished" list would be full of romance novels, beach reading and other trash I wouldn't want to read. Maybe if there could be a cross-reference between that and the "length of time to read" list or reader demographic that would help me find others with similar reading interests.

  • Alex Stoian

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