Ethonomics Defined ... For the Bottom Line

Hitachi, eBay, Fast Company, DreamWorks and others discuss the meaning of Ethonomics — ethics + economics — and how it's the driving philosophy of the world's leading innovators.

On March 4th Fast Company and Hitachi hosted an Inspired Ethonomics breakfast for a group of media and entertainment executives at the Sunset Tower Hotel in West Hollywood. We explored green options for content creators, the future of data storage, and unique ways to make positive, creative changes that reduce the environmental impact of modern business. Panelists included Peter Glatzer, co-founder, SHFT.com, Amy Skoczlas Cole, Director of eBay Green Team, eBay and Dan Satterthwaite, Head of Human Resources, DreamWorks.

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