Readers of this blog are a solid mix between marketers
interested in entering the mobile space and marketers already allocating budget
to mobile. I try to keep a mix of articles to serve both parties.

In this article, I am sharing a tactic we have seen work
well (for free!) as a way to shape a mobile strategy and grow your mobile
database. Use your employees!

Watch how your employees use their mobile devices. Ask them
if they participate in any mobile marketing or mobile communication with
another business and ask them why they do/do not. If your employees share any
characteristics with your customers, use this information to shape your mobile
strategy.

Furthermore, if your employees are your customers and your
employees are passionate about what they do, have them spread the word. Let’s
use a restaurant example: no server is interested is out with friends and going
to say “Hey, go to our website when you get home and download and print this
awesome coupon” or “You know? You should really join our newsletter list when
you get home.” But, they will say “Want to save a few bucks? Text FOOD to
72239.” Simple, easy, inviting, and it doesn’t make your employee feels “salesy.”

Very simple strategy but it doesn’t cost you another dime
and can help escalate your positive word of mouth!

For more tips and strategies, click here.