Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Courtesy Amanda M Hatfield

Quiz: Ad Agency or Indie Band?

Advertising creatives like to think of themselves as rock stars, but the trend of too-hip-for-the-room agency names has gone too far when they're indistinguishable from the folks who sing for kids sporting bushy beards and ironic T-shirts. Each item on our multiple-choice quiz has the names of three actual bands and one agency. See if you know which is which.

1) This Toronto-based agency successfully rebranded Frito-Lay's products to women by emphasizing simplicity and producing a series of popular, humorous Webisodes:

  •  A) Juniper Park
  •  B) White Rabbits
  •  C) Black Lips
  •  D) Ra Ra Riot

2) This interactive shop created MyWalmart, an in-house social network for the mega-retailer's employees to talk to one another and the company, quickly winning over 900,000 of the 1.4 million-strong workforce:

  •  A) Rockfish
  •  B) Big Business
  •  C) Apostle of Hustle
  •  D) Black Math Horseman

3) Which cutting-edge digital shop redesigned the user experience for the virtual world Second Life?

  •  A) Big Spaceship
  •  B) Six Finger Satellite
  •  C) The Mars Volta
  •  D) 7 Worlds Collide

4) Which group is working with Sony's content-licensing division on a top-secret innovation to be announced later this year?

  •  A) Unknownlab
  •  B) Spiral Stairs
  •  C) The Crayon Fields
  •  D) Sleepy Sun

5) Choose the Crispin Porter + Bogusky spin-off that touts itself as the "world's first creative ad agency built on crowdsourcing principles":

  •  A) Victors and Spoils
  •  B) Amadou & Mariam
  •  C) Florence and the Machine
  •  D) Noah and the Whale

6) Which group's front man vowed to make Pinky Vodka a household name?

  •  A) Ground Zero
  •  B) Zero 7
  •  C) City Center
  •  D) Volcano Suns

7) Which once highly touted supergroup announced that it's breaking up this spring?

  •  A) Toy
  •  B) Red Red Meat
  •  C) Client
  •  D) Gift of Gab

Courtesy Amanda M Hatfield

Add New Comment


  • Dave Cyra

    3-4 out of 7... not terrible. Although I wish I could see the actual answers. To be honest, it was mostly was a process of elimination with the ones that I knew were indie bands in ad agency questions. lol