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Eye tracking studies have shown that searchers scan a search results
page from top to bottom and left to right (for left to right
languages), looking for a relevant result. Placement at or near the top
of the rankings therefore increases the number of searchers who will
visit a site. However, more search engine referrals does not guarantee
more sales. SEO is not necessarily an appropriate strategy for every
website, and other Internet marketing strategies can be much more
effective, depending on the site operator's goals. A successful
Internet marketing campaign may drive organic traffic to web pages, but
it also may involve the use of paid advertising on search engines and
other pages, building high quality web pages to engage and persuade,
addressing technical issues that may keep search engines from crawling
and indexing those sites, setting up analytics programs to enable site
owners to measure their successes, and improving a site's conversion
rate.

This is done to reflect normal web site handling. I make the
browser load a page containing several small images. This requires
multiple server connections (or keepalive) and is a good test to see
how well the browser manages its network connections, as well as how
well it can cope with rendering multiple images simultaneously. After
logging out and logging in, I load a browser, clear its cache, then I
use Google image search to search for the word 'solid'. This ensures
that any referenced pages are pre-cached, and any required DNS lookups
are completed, to minimise the effects of DNS delays. Then I load use
Google image search to search for three more words (pine, red, stone -
don't blame me for the results that come up, I wasn't expecting them
either), and I use the average load time of these three pages. (The
timer starts when I hit 'search', and stops when all images have
completed loading.) My connection speed is 100 Mbps and has no
discernable effect on the results. I have also tested it on a 700 Kbps
connection and got similar results. Google search time is typically
below 0.03 seconds.

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Relations-public Info :Create unique, accurate page titles

A title tag tells both users and search engines what the topic of a particular page is. The
should be placed within the tag of the HTML document. Ideally, you should create a unique

title for each page on your site.

The title of the homepage for our baseball card site, which lists the business name and three

main focus areas

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Make use of free webmaster tools

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster

Tools help webmasters better control how Google interacts with their websites and get useful

information from Google about their site. Using Webmaster Tools won't help your site get preferential

treatment; however, it can help you identify issues that, if addressed, can help your site perform better

in search results. With the service, webmasters can:

• see which parts of a site Googlebot had problems crawling

• upload an XML Sitemap file

• analyze and generate robots.txt files

• remove URLs already crawled by Googlebot

• specify the preferred domain

• identify issues with title and description meta tags

• understand the top searches used to reach a site

• get a glimpse at how Googlebot sees pages

• remove unwanted sitelinks that Google may use in results

• receive notification of quality guideline violations and file for a site reconsideration

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For those using Web crawlers for research purposes, a more detailed
cost-benefit analysis is needed and ethical considerations should be
taken into account when deciding where to crawl and how fast to crawl .

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A complete guide to search engine optimization would be book-length,
and would be out of date as soon as it was published, but here are
several tips for building a website with search engine optimization in
mind:

1. Every page on your site must have a unique HTML title tag, meta keywords tag, and meta description tag.

2. Follow W3C recommendations for HTML document structure. Begin
the body copy of your page with your keyword phrase, and repeat it as
needed as the theme of the page throughout your copy. Feature your
keyword phrase prominently by including it in headers and making it
bold or italics.

3. Use text navigation on your site, and use the keyword phrases
you have selected as the links. If you cannot use text navigation,
include a footer on every page using text links.

4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your
keyword phrases. If you break your site into many pages, link to the
most important pages from every page of your site, and link to the
other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The
Open Directory and the Yahoo! Directory, then build your link
popularity by submitting to web directories, search engines, and
requesting links from related websites.

7. Be patient. A search engine optimization project can take quite some time to work.

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