Infographic of the Day: Comparing the 100 Largest Sites on the Internet

What types of sites get the most traffic?

Top 100 Sites

If you took a guess at what sites get all the traffic online, you'd might guess that Google searches and social networking suck all our time online, and the rest goes to shopping. Actually, no.

To get a rough estimate of how the Internet is actually being used, the BBC charted the top 100 sites by unique users in January 2010, encompassing the U.K., France, Germany, Italy, Spain, Switzerland, Brazil, U.S., and Australia.

There's also a couple interesting breakdowns. For social networking, Facebook dominates—no other profile-driven site is even close:

social networks

And in shopping, the results are a lot more heterodox that you might think. Sure, eBay and Amazon comprise over 1/3 of traffic—-but brick-and-mortar retailers Walmart, Target, and Best-Buy have a surprisingly large share of eyeballs:


This one graphic is actually part of a series being rolled out by the BBC, tracking the growth of the Internet. Like this and want more? The network has already posted a list of the richest Internet moguls, the accelerating broadband penetration around the world, and a slideshow about how the Internet actually works.

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  • Sabrina Lee

    Myspace's presence and popularity has certainly gone downhill since the appearance of FB, but it's still a prominent social media tool for musicians to connect with their fans and gain new ones.

  • Robert Nusbaum

    I don't beleive myspace is dead, you have just outgrown and become out of touch with the demographics it serves.

  • Al Lozano

    My who? that has been dead soooo long.....what did surprise me was the "small" percentage of the market that porn shows...IF that is the total meaning of adult market share....just a few years ago, stats were going out about porn being the single most "watched" thing on the net, or the largest user of bandwidth on the net.... and so on....
    maybe size does not matter?

  • Yee Lee

    myspace is really so dead that it doesn't even show up in the social networking infographic??

  • Jörn Steinz

    No doubt, that are great charts! Thanks. However, I would also love to see a space with the "accumulated rest" or "other" of the top hundred sites. For instance, looking at networks only among the top 100 sites, there are plenty of local networks that would certainly add up to a large space. I guess this would create a better understanding of the total traffic distribution in a segment.
    Cheers, Jörn
    Please feel free to visit

  • FF Architect

    How quickly MySpace fell off the radar. News Corp must be kicking themselves every day.