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Our primary title tag already includes the phrase "title tags" which
includes within it the phrase "title tag." By making a minor edit to
the tag, we can include one more of our keyword phrases without
substantially reducing the title's ability to fulfill it's first three
roles.
The guide is not a primer on ways to trick or "spam" the
search engines. In fact, there are not any "search engine secrets" that
will guarantee a top listing. But there are a number of small changes
you can make to your site that can sometimes produce big results.
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Cassio: Reputation, reputation, reputation! O! I have lost my
reputation. I have lost the immortal part of myself, and what remains
is bestial. My reputation, Iago, my reputation!
Iago: As I am an honest man, I thought you had received some
bodily wound; there is more offence in that than in reputation.
Reputation is an idle and most false imposition; oft got without merit,
and lost without deserving: you have lost no reputation at all, unless
you repute yourself such a loser.
SEO
companies that employ overly aggressive techniques can get their client
websites banned from the search results. In 2005, the Wall Street
Journal reported on a company, Traffic Power, which allegedly used
high-risk techniques and failed to disclose those risks to its clients.
Wired magazine reported that the same company sued blogger and SEO
Aaron Wall for writing about the ban. Google's Matt Cutts later
confirmed that Google did in fact ban Traffic Power and some of its
clients.
On Mac OS 9 the browsers generally perform slightly better
than the same versions on Mac OS X. However, these versions have long
since been left behind by newer and much faster releases that are not
available on OS 9. iCab 2 is the fastest at starting but then fails to
perform well enough on most of the other tests. iCab 3 may have far
better capabilities, but it is slower as a result, and fails at some
tasks that iCab 2 managed to perform. The other browsers are generally
very slow at scripting, CSS rendering, history, and none of them are
particularly fast at starting either.
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Search Engine Optimization and Web Usability Considerations in Creating Title Tags
The perfect title will balance all four purposes described above and will meet the technical guidelines explored below:
1. All titles should be typed in Title Case (or Proper Case). This
is the most often overlooked error we've found when using the web. An
excellent resource for learning title case capitalization rules is
Writer's Block - Writing Tips - Capitalization in Titles. By the way,
your headers should be using Title Case as well.
There are exceptions to the Title Case or Proper Case rule. In the
case of FAQ pages, it is allowable to use the original question as the
title to the page. In that case, title case is not necessary.
2. For nonfiction or reference websites, titles should be written to clearly indicate what is available on the page.
3. Every page must have a unique title. Do not put the same title on every page of your website. (See purpose 3 above.)
4. The title must be able to stand on its own and clearly
communicate the contents of the page to the reader. You must give the
reader context. A title like "Home" or "About Us" when displayed in
search results or bookmarks tells the reader nothing about the contents
of the page. Remember, the reader is simply seeing a list of titles.
When a visitor bookmarks your site or adds your site to their favorites
menu, the title of your page becomes the title of their bookmark. Think
about your own bookmarks. How many times have you had to edit the
titles so that you would know what your bookmark contained? Jacob
Nielsen provides some good illustrative examples of strong and weak
titles as well as general tips in his article, Microcontent: Headlines
and Subject Lines (Alertbox Setp. 1998).
5. Home page titles present unique requirements. The home page
introduces your organization and is almost always your best contender
in a search engine optimization contest. Home page titles should
clearly indicate what is available on the page, AND for the purpose of
web credibility they should clearly indicate what organization is
represented on the page. In other words, you need to include the name
of your organization in the title tag of your home page! Not doing so
can significantly lower your Web credibility.
Best Reputation Companies Article
In order to optimize your website, you need to ask yourself 3 questions:
1. How are people searching for my products and/or services?
2. Which sites are winning for those searches, and why?
3. Which searches can I win?
Bestreputationcompanies About
SEO companies that employ overly aggressive techniques can get their
client websites banned from the search results. In 2005, the Wall
Street Journal reported on a company, Traffic Power, which allegedly
used high-risk techniques and failed to disclose those risks to its
clients. Wired magazine reported that the same company sued blogger and
SEO Aaron Wall for writing about the ban. Google's Matt Cutts later
confirmed that Google did in fact ban Traffic Power and some of its
clients.
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