Restaurants have long used direct mailing coupons as a
tactic to increase brand awareness and entice perspective guests to dine with
them. With mobile quickly becoming the “it” medium, national chain restaurants
to mom and pop joints are all trying to cash in on mobile coupons, mobile sites
and other mobile tactics to increase restaurant traffic.

Ballyhoo Mobile has experience in creating such coupons as
well as coming up with a concurrent marketing strategy to make the most of a
particular mobile promotion. Mobile coupons make sense because it allows a
dialogue between the business and the consumer through their most intimate
possession: their phone. Very seldom do people not have their phones on them,
which creates a direct line to the consumers and businesses at virtually all
times.

So how can your business be one of those savvy businesses
that consumers think about while out and an about in a purchasing frame of
mind? The answer is stand apart by offering them something the competition
isn’t. For example, a couple is out shopping at an outdoor mall and they decide
they would like to take a break and grab lunch. They use their smart phone to
find restaurants in a one-mile radius and find restaurant X, Y and Z.

Restaurant X doesn’t have a mobile site and the pair quickly
moves on to Restaurant Y.

Restaurant Y has a mobile site but it is a bit pricy for
lunch, but the couple decides it will be perfect for an upcoming anniversary. Restaurant
Z not only has a mobile site where the couples able to peruse the menu, but
also offers mobile coupons. The couple is sold and they happily dine at
restaurant Z, confident that this is where they were offered the most for their
money.

It is important for business owners to stand in their
customer’s shoes when creating marketing campaigns, and no one understands that
more then Ballyhoo Mobile Marketing, with our attention to detail as well as a
desire to anticipate a business’s needs, which ultimately aids the restaurant
in coming from their customers perspective.

Ballyhoo Mobile is able to create a mobile campaign
including but not limited to a mobile site that incorporates mobile coupons for
restaurants, as well as innovative ways to increase communication between
restaurant and guest. The campaigns Ballyhoo Mobile creates will not only
increase diners’ perceived value, but also increases their likelihood to walk
through the door of their particular establishment.