The first adult doll focused on fashion was also one of the first toys to rely heavily on TV advertising.
1960: Chatty Cathy
This talking doll used a low-fidelity phonograph record to speak one of 11 phrases when the "chatty ring" on her back was pulled.
1986: American Girl
Blends historical-fiction storybooks with 18-inch character dolls and has grown to include boutiques, bistros, and live-theater shows.
Heavy makeup and provocative fashions, including fishnets and miniskirts, made the fashion doll contemporary — and controversial.
The four high-school friends come decked out in fast fashion, with changeable wigs and bendable bodies.
A version of this article appeared in the April 2010 issue of Fast Company magazine.