A Cheat Sheet to Help You Conquer Social Media

Social Media

Marketers who are still a little unsure about charting their path through the choppy waters of Facebook, Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO's guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs. (For the full-sized version, click here.)

Cheat Sheet

Overall, it's YouTube and Digg that post the best results, although the former falls down on the traffic question, while the latter fails on customer communication. One thing that the cheat sheet neglects to mention, however, is how deeply you need to go into each Web site when launching a new campaign. It's pretty obvious that a softly-softly approach can get your message across on the social media. But if you over-market your product, it's un-friending all the way.

[CMO.com Via The Common Hoster]

Add New Comment

9 Comments

  • Lisa Jonas

    Nicely designed & useful guide for beginners to social media. I agree with your comment above, follow best practice when engaging within social media sites. We have put some social media marketing advice on our resources section of http://www.agency2.co.uk
    JL, agency2

  • Monique Robinson

    I have my reservations about Linkedin. It is a business network but surely having all your clients listed is perfect poaching ground for your competitors. All in 1 click they have access to a lot of information leading them straight through an open door?

  • CarmenBrodeur

    It is impossible to ignore the sphere of social media anymore. Jump on the train or get run over!

  • Michael Borowiecki

    Too many businesses are missing the boat when it comes to social media marketing. Social media is a fantastic opportunity for companies to engage and foster a truly one-to-one marketing relationship with customers. Instead, we're seeing social media abused and misused as simply another mass broadcast tool for overly generic marketing.

    __________________
    Michael Borowiecki
    President - Formulis, Inc.
    Formulis Las Vegas
    Small Business Marketing Blog

  • NoahRobischon

    I'm surprised about some of the rating for driving traffic shown on this chart. Twitter and Facebook are still great drivers for us here at Fast Company - bigger and more reliable than Digg.

  • Aly-Khan Satchu

    It's pretty obvious that a softly-softly approach can get your message across on the social media. But if you over-market your product, it's un-friending all the way.

    Thats the Point that Many Folks do not get.

    Abd Robotics and Automatons are just the worst Idea.

    Aly-Khan Satchu
    www.rich.co.ke