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FC Member Blog

Auto Dealers Succeed with SMS!

BY David Nies | 03-08-2010 | 2:05 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

            Though
auto sales may be in a bit of a slump as compared to recent years, many
innovative auto dealers are retooling their marketing tactics to emphasize
mobile, and the results have been staggering.

            One
British auto retailer used SMS and email marketing and drove sales skywards
with a million dollar sale increase in one weekend.           

            Another
auto group was able to reduce missed service appointments to less then 3
percent using texting, bringing in added revenue and increasing customer
loyalty.

            So
how can you use these success stories and translate them into a real world
application yielding  higher sales
and customer loyalty in your particular business?

            Like
many other businesses, auto groups are looking to better interact with its
customer base as well as reach out to potential new clients. By using mobile
they are able to reach both while alienating no one.

            Everyone
has a cell phone, and more over, anyone who has a cell phone is rarely without
it, making it the most wide- reaching medium emerging

            Ballyhoo
Mobile Marketing understands when businesses like auto groups have the
foresight to use mobile, they are able to tap into the all-inclusive cell phone
demographic.

            Auto
dealers can also benefit heavily from a mobile site in that consumers are able
to browse current inventory, specials and prices at their convenience,
ultimately bringing more serious buyers in the showroom and closing a deal.

            Many
modern auto dealers are making mobile the jewel in the crown of their marketing
campaigns, with mobile often being more cost-effective then other platforms
while at the same time springing more results.

            Ballyhoo
Mobile is not only proficient and creative when working with the mobile
platform, but we work with auto groups and businesses big and small to help
create that ‘just right’ mobile marketing campaign that will best serve the
company and its customers.

            If
you are looking to increase sales through incorporating mobile in your
marketing, contact Ballyhoo Mobile Marketing to see how your business can benefit
from a custom -made mobile campaign that will drive up both traffic and
revenue.