The key innovative advertising lies in the simple fact that mobile ad content forms a symbiotic relationship with digital signage. It does this by solving some of the deficiencies associated with digital signage, such as information recall, distance of influence and lack of interactive engagement with consumers. On the other hand, digital signage is an excellent medium for generating leads from the natural traffic found in public venues. 

In addition, mobile increases consumer engagement by offering a tangible benefit on the spot. Before consumers are willing to take part in any commercial activity, they want to know, What’s in it for me? Consumers want answers to these questions:

- Can you deliver the information I need right here? Right now?

- Can you save me money?

- Can I get something for nothing? 

 Call to Action in the digital signage ads encourages viewers to respond to content that captures their interest. Viewers are given the option of calling in or sending a text message to receive product information and coupons on their mobile phones. 

Try offering prizes for advertiser-sponsored sweepstakes and trivia games increases consumer engagement; few people understand the crucial role that prizes play in subliminally training consumers to look for deals on digital signage screens. 

About Author

Mr. Rickman is a respected analyst, innovative expert in business development and media information services with over 30-years experience, published worldwide. http://www.sustainablevirtualbiz.com