Another cue to business owners and marketers that it’s time to build
a mobile-specific website and invest in mobile search is that baby boomers are
increasingly accessing the mobile web. We now have Millenials, Gen Y, Gen X,
and Baby Boomers all using their mobile phones for accessing the internet. This
completes the circle of buying power and spending influence.

Any business owner wondering if mobile websites are essential is now
officially left behind. And playing catch up won’t be easy.

Mobile web users are not searching as deep as they are on a computer
for several reasons. First, the size of the screen does not allow for as many
results to be seen without scrolling. Second, mobile web users are
traditionally in more of a hurry than pc web users. This means you need to come
up in the first several search results.

What this means to a business is that if your are not an early
adopter, you are going to have more trouble catching up to your competitors than
if you were a laggard in building a pc based website. Boomer adoption of
smartphones and the mobile web is poised for much more growth. As carriers
reduce the cost of data plans, more boomers will sign on.

So why is it important to have a mobile-focused firm build your
mobile website? Mobile websites take a much different focus and strategy than a
pc-based website. Aesthetics are a small portion of the differences…any web
firm can figure that out. Where it counts to work with someone engulfed in the
mobile industry is when we talk about strategy. Mobile web users think
differently: they are most likely on the go so they want directions, store
hours, today’s sales prices/inventory, or product reviews. Likewise, they have
no interest in browsing staff photos or company history. At Ballyhoo Mobile, we
build custom, turnkey mobile platforms for as little as $499. Email us if you’re
interested!

Ballyhoo Mobile is a boutique mobile marketing firm, specializing in SMS marketing, SMS software, mobile websites, and custom mobile applications.