Fast Company iPad edition promotion


FC Member Blog

The key matter of Price when doing wholesale

BY tan xue | 02-26-2010 | 2:10 AM
This blog is written by a member of our blogging community and expresses that member's views alone.

 

The key matter of Price when doing wholesale
Price seems to be
a very simple matter, but, it is not. If the price is too high, you
business would not be competitive and finally lose customers. If it is
too low, there are possibilities that you can no longer afford the
manufacturing costs, especially when you are doing some business of
electronics, such as wholesale video game accessories or wholesale nintendo wii accessories. Only a reasonable and affordable price can get you some customers, but how? Here are some tips.
At the beginning of your business, and after the preparatory works you
can think about how to promote your business to the potential
customers. And how your business is run, the volume of your wholesaled
products are all based on the price you offer. before you offer the
price to your customers, you have to make two factors clear: objective
factors and subjective factors. Only you have made clear both factors,
you can offer a reasonable and affordable price.
Objective factors: first of all, you have to understand your customers
through different channels so that you can purposefully set your prices
based on your understanding. For example, if you are doing business
related to wholesale nintendo DS accessories or wholesale sony PSP accessories,
and a customer is interested in your business, and ask for the price,
you should first understand which country and city your customer comes
from, and does he belong to your targeted customer groups. And the main
products and business mode of your customer should also be considered,
is he doing retail, wholesale, or sale by post, is he a big client or a
small one, and his buying affordability and honesty, and how much he
know about your products. You can build a customer profile based on
these researches. And then offer the price according to the usually
adopted market prices.
For example, if your customer wants to wholesale playstation accessories from you, and he happens to be a big client with strong affordability, you can offer a higher price.