Fast Company

New Penny Designs Make No Cents

The humble penny falls victim to a series of bizarre redesigns.

Penny

Let's be honest: American money isn't pretty. Our bills and coins are jumbles of incomprehensible symbols--every spot of ink has meaning, down to the number of spikes around the treasury seal, but it'd be a stretch to say they all cohere into a worthy whole. Michael Bierut calls our currency "a cake that has been decorated to within an inch of its life." What it lacks in aesthetics, though, U.S. currency makes up for in quirk. It feels old, authentic, a little mysterious, and therefore valuable. It's money, after all.

Quarter

Then in 1999, the mint started giving each state its own quarter. The front stayed the same, but the back became embarrassing collages of tourism-board clip art (pity poor Florida, or Texas with only a map and a star). In 2003, the $20 bill was redesigned too, followed by the $50, $10, and $5. Meant to thwart counterfeiters, the bills turned all the great old symbols from their former selves into invisible watermarks and micro-printed marginalia. Then there are the big grotesque numerals in the bottom-right corners: no drop-shadows, no serifs, no swashes, no fun.

Dollars

Thankfully, the $1 bill has been safe from redesign since the '20s and the penny has suffered only one in the last 100 years. The hope was that since counterfeiters don't bother with low-value currency, us old-money enthusiasts would get to keep our bucks and pennies intact. Then came Public Law 109-145. The point of the 2005 Act is to redesign the $1 coin, scrapping Sacagawea for a portrait series of presidents and, for some reason, their wives. What's more worrisome is Title III, which ordered a redesign of the penny.

Pennies

In honor of Lincoln's 200th birthday, the penny fell victim to an image series of four cartoony tableaus of Lincoln's life: his famously non-descript log cabin; a hilariously buff, superhero Lincoln reading on a log; a disproportionately statuesque Lincoln standing in front of the Illinois Capitol Building (which everyone will mistake as the U.S. Capitol); and finally the U.S. Capitol Building itself, bizarrely under construction. As a set, the coins look nothing like each other--"United States of America" appears in different type sizes; "One Cent" in different sizes and arrangements--and individually, they make no sense as a timeline of Lincoln's life.

It gets worse. Last week, the mint unveiled 2010's penny--Lincoln on the front, as usual, and a simple shield on the back. Gone is the Lincoln Memorial, maybe the most emotionally and socially charged building in the country. Gone is the wonderful level of detail (remember when you first discovered the tiny Lincoln statue in between the columns?). Compare it to 27-year-old Matthew Dent's redesign of Britain's coins--the best use of a shield on currency I've seen. Dent's redesign is contemporary but still complex; the coins work alone and as a set. Ours is simplistic and fake-looking. The penny is valueless enough as it is, and a one-dimensional design like this only makes matters worse. With the humble penny now a mess, I'm hoarding my $1 bills.

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8 Comments

  • William Bostwick

    Yeah, the uniform size of U.S. bills has been a common complaint. In fact, I think there was a bill introduced to the House a few years back to look into changing them. I guess the obvious argument against it would be the amount of work and money required to swap out the country's 370,000 ATMs.

  • Steve Kellogg

    And cash register drawers, change machines, vending machines, wallets, etc. Different sized bills would be a mess.

  • Justin Royce

    I lived overseas for 5 years and the money was pretty easy to just glance at and know what you had. Same thing for the coins. There were different sizes, different widths, etc. My wife got to visit a country with plastic money, which was interesting as well.

    At the same time, the money in the US isn't friendly to the blind.

    I'd love to see some change in the size, shape, color, etc. in the US money.

    Justin
    http://www.protocol16.com

  • Lloyd Alter

    I just got back from ten days in Florida using American money, and lets face it, it is ridiculously stupid. I never saw a dollar coin and all of the bills are pretty much the same colour, I had to check everything three times. You don't have chipped credit cards, I actually had to sign receipts, how secure is that? Did the kid at the cash register actually look at those signatures?

    Get real, your money is barely third world, and your credit card terminals are marginally better.

  • Zachary

    I can understand the part about receipt but do you really need color to tell the difference between your bills?  that's just stupid

  • Sdfsdf

    You had to check three times, Lloyd? I'm 14 years old and can differentiate between bills by the first look at the giant number -- it's not that hard.

  • Tony

    Thanks for the pointers Lloyd! We'll get right on it...or maybe you could just stay in whatever country you belong to and we'll continue to deal with our third world currency and the word color spelled without a "u".